Handmade Elephant by Toy Project who is a community-based initiative for previously unemployed women of the Groenfontein Valley outside Calitzdorp, and more recently, the Wittedrift community outside Plettenberg Bay.
Toy Project represents what can be termed a 'social enterprise': a project with social goals (employment, income generation and skills development), but driven by business principles. In our case all labour and materials are covered directly by product sales, with initial seed capital kindly funded by a private trust. Although relatively new on the block we are already 100% self-funded. By demonstrating a workable alternative to the 'charity model' common to most community projects we hope that other poor communities can be encouraged to adopt a similar sustainable approach and we can all learn from each other.
SIZE: 290mm (l) X 180mm (h)
FABRIC: Shweshwe (in a variety of colours & patterns)